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Real Work, Real Range.

A look at the kind of thinking and craft Frontrow brings to a brand — from concept to a finished campaign.

On x Yoga flagship pop-up activation in front of the Flatiron Building, New York
On | Yoga Branding Campaign Concept Product Design

On x Yoga

A self-initiated concept campaign imagining how On could extend its performance DNA into yoga — a full identity, product line and flagship activation built around one idea: stillness, in the middle of a moving city. The work spans brand identity, product design direction, campaign art direction and a flagship pop-up concept staged at Manhattan's Flatiron Building.

On x Yoga apparel styled flat-lay On x Yoga performance mat, rolled On x Yoga mat texture detail On x Yoga mat texture detail, angled

Concept campaign created independently by Frontrow for portfolio and demonstration purposes. Not commissioned by, affiliated with or endorsed by On or any individual depicted.

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